Let’s face it.
Displaying ads is not the best way to make money with a blog.
Well, it’s not the best, but one question remains:
Should you still monetize your blog with display ads?
That question is often debated in the blogosphere.
And both parties seem to have their reasons to justify their position.
Many bloggers claim that display ad is the worst way to earn with a blog… and they prove it.
In the other side, some bloggers swear by it and actually earn thousands of dollars per month with it.
Can we all do it? Let’s hope.
The trust is:
Like any other form of blog monetization, it takes times to master display advertising and it does not fit every blog niche.
But you can actually earn a lot of money showing ads on your website.
In fact, I earn $5 to $15 per mille views on average using 3 ad networks.
In today’s post, I’ll teach you how to make money with display ads even if you have a few blog traffic. We’ll try to fix the common problems with display advertising such as:
- the need of a high traffic blog to actually earn from ads.
- sending your hard earned visitors away for a few cents.
- slowing down your blog.
- losing credibility among your readers.
To boost blogging income without the troubles of display ads, we’ll use:
- high paying CPM and CPC ad networks.
- high-quality traffic sources that convert.
- tools to target top paying keywords you can easily rank for.
- the best ad placements that balance revenue and user experience.
How to boost blog income via display ads?
The goal is to make money with display ads while we still:
- make money with affiliate marketing.
- build an email marketing lists.
- sell our own products.
There’s one thing that let us know if our blog sucks or if display ad is bad.
3 out of 500 visitors interacted with ads. If other revenue sources are not generating any money. Don’t blame display ads. What happened to the 497 remaining visitors? Your blog needs optimization.
Did they see too much ads and leave? Did they bounce? read your blog and take no action?
Let’s go through 4 steps to actually increase ad income on your blog.
Step 1.- Use high paying ad networks and optimize them
To optimize your blog income via display ads, you should use both high paying CPM and CPC ad networks.
Because each traffic type works best with a specific advertising model.
- Organic traffic from Google and Facebook converts CPC ads well.
- Social traffic from twitter, Pinterest, etc… does not work well for CPC ads, you need a pay per impression model to earn from social traffic.
Therefore, you need to mix both CPM and CPC ads to earn a higher income.
I recommend you to use them both.
Media.net is my favorite because your earning is more stable once you can drive the same quality traffic.
Here is a screenshot report for one of my media.net ad, sorted by most revenue per day.
Up to $42.24 CPM. (I focus on $15 CPM in the title to stay realistic for any niche. Here’s the proof that you can go beyond $15 CPM). And remember that’s just revenue for one ad unit. I use 3 media.net banner ads on each blog post.
AskEustache gets high-quality traffic. But it’s not a high traffic blog yet. If you have more traffic, you can make higher income with your blog.
You can sign up with media.net (get 10% income bonus for your first 3 months using that link) using alongside AdSense to earn CPC ad revenue.
Then, you’ll use a CPM ad network to earn from the rest of your traffic.
Some CPM ad networks are :
But I prefer contextual CPM advertising.
I’d recommend you to use certified Google partners such as Ezoic, BlogHer to maximize your ad spaces for you. They’ll just take a small percent of your revenue. But revenue you probably would not make without them.
Ezoic.com goes up to $6 with contextual CPM ads on AskEustache. It’s way better than random “download” ads CPM some ad networks just show on your site for $2 CPM.
Use the best CPM and CPC ad networks to optimize your display ad income.
Step 2.- Use high-quality traffic sources
The traffic source and the reader’s location play a big role in how much you earn from ads.
Advertisers will pay higher for top tiers countries such as United States, United Kingdom, Australia. Traffic from Google, Bing, and yahoo will get better targeting around high paying keywords than traffic from social media.
You can learn how to get high-quality traffic that converts reading an article I recently wrote.
Using the keyword tools and the tip below, you can use the words that get people in the top tiers countries to land on your pages.
Step 3.- Target high paying keywords you can rank for
One of the most common problems with ad networks is that you’re sending your valuable readers away.
So, to increase earning, most publishers has to send more readers on someone else’s website. They use aggressive ad placements, annoying ads and reduce engagement on their blog.
It is not a good strategy in the long run.
You can fix that with high paying ads. You’ll earn higher revenue per engagement. And you’ll need just a few clicks to earn higher income or advertising will pay higher to get their ads shown on your website.
I use Google Adwords Tools and SemRush to find high paying keywords related to my contents.
Semrush makes it easy to know how easy or difficult it is to rank for a certain keyword. It also gives you the website ranking for that keywords and you can spy for their links, ranking features and more.
While their membership plans start at $69 per month where every cent spend is worthy, you can perform 10 searches per day for free.
I just made a search on SemRush for a keyword I know advertisers are willing to pay for.
Some keywords worth up to $140 per click. Write around high paying keywords, usually ranging from $5 to $50 per click on average, to get higher income close to affiliate commissions with display ads.
Step 4.- Use the best ad placements for an optimal user experience and revenue
Optimizing your blog for User Experience (UX) is much more important than optimizing it for revenue. Just because with a better user experience, you earn more money.
User Experience goes far beyond how awesome your blog template is. It is how user interacts with your page like:
- time they spend on your blog.
- how many pages they read per visit.
- the kind of action that they take.
A bad user experience can lower your ranking on search engines, and therefore, lower your earnings. But a higher user experience means more revenue.
A post on Link-Assistant related how user signals are important for SEO.
It boosts your search engine ranking. It is one of the most important ranking factors. But you earn more money with eCPM ads.
$5 CPM and 1 pageview/visitor => $5 per 1000 visitors.
$5 CPM and 2 pageviews/visitor => $10 per 1000 visitors.
An optimal user experience is good for more than that. Display ad is not the best way to earn high income from a blog.
You can make higher income through your blog selling your own products or affiliate programs.
So, you should optimize your ads to make you money from visitors who do not convert into email subscribers or customers. Not the other way around.
Unfortunately, I can’t tell you the exact ad placement to reach that goal. You should put yourself into your readers’ shoes. What would you like to find if you were one of your readers?
Like I said, display ads optimization goes through a lot of testing. You can manually make them or use certified ad partners like Ezoic to do all the testing for you automatically.
Some points I keep in mind optimizing my income:
- Is there an opt-in form or link on my website before any ad? (not my sidebar)
- Am I showing ads for programs I am affiliated with from which I could earn more income?
- Does my website take more than 3 seconds to load on mobile and desktop?
- Am I showing too many ads?
You can make money with ads on your blog. It’s your job to make it help more than hurt.
1.- Find high paying ad networks.
2.- Get converted traffic.
3.- Optimize your writing to get high paying keywords.
4.- Use the best ad placements to get the best of all blog monetization techniques.
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