What are Marketing Funnels and Why You Need Them

Build conversion funnels to make more money from your traffic. Learn how to use email marketing and marketing funnels to sell more products online.
Content Marketer @ AskEustache Last Updated on (This page contains affiliate links from which I'll receive commissions!)

If more of your visitors converted, you'd make more money with the same traffic.

What if it can be automated? You'd reach your financial goals with less time spent managing your blog or online assets.

It's all possible with marketing funnels that convert.

Then, getting more traffic will result in more sales online, either for your own products or affiliate products.

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What Are Funnels in Digital Marketing?

In digital marketing, marketing funnels are a series of steps or pages leading visitors to convert into a customer.

Eventually, you want the visitor to go though the four steps of a marketing funnel to buy a product. This can be done with a one page funnel or a funnel build with multiple pages.

What are the 4 level of a marketing funnel?

The 4 levels of a conversion funnel are Awareness, Interest, Desire, and Action.

  • Awareness: At this stage, the prospect is aware of or sense a problem that need to be fixed and look for possible solutions. Your strategy at this level is to create content addressing the issues and introduce your products.
  • Interest: The prospect develop interest in a specific solution via newsletters, social posts. They review the products features and do comparisons to see if it’s the right choice.
  • Desire: The prospect decide to investigate a specific product. They look at key features and what set this product apart from the competition.
  • Action: At this stage, the prospect decide to buy or not.

It’s also known as AIDA funnel. It’s better when you look at it from customer’s perspective.

A much simpler way to look at marketing funnel stages

You need to map your content for each stage of the funnel. That’s how your message will resonate to the prospect. You talk with words that matters to them at their current state.

Sometimes, the prospect will cross Interest and Desire stages simultaneously. That’s why some marketers consider three steps of their funnels:

  • Awareness: Capture lead of people looking to identify a problem (problem-aware) or looking for a solution (solution-aware).
  • Consideration: nurture your audience to show them why they should prefer your promoted product over others.
  • Conversion: that’s when the prospect takes action. Give them trials, discounts, and bonuses to overcome objections.

Some companies consider loyalty as a stage of their marketing funnel with steps to keep their existing customers.

Marketing Funnels Explained - How Does it Work?

A marketing funnel is a series of steps that lead to a conversion (sales, sign up, etc…). All these steps are connected together. It’s a system guiding the customer’s journey.

It’s called a funnel and not a tunnel because there’s a reduction of prospect at each stage down the road. The sales funnels connect the prospect with your product with:

  • copy that speaks to them highlighting what is in it for them.
  • ad that get their attention on your problem-solving products.
  • landing pages that get them focused on your desired action.
  • email follow ups that build a trust relationship with them.

Someone who is just at the top of the funnel, who just discovered a problem, won’t spend money on a high priced product. He’d need to review the options first to trust a product proven to solve the problem. He’d like to read reviews, see demos, etc… A sales funnel helps you guide the prospects through these stages.

You see!

You get better results when you target your marketing campaigns for a specific stage of the buyer’s journey.

Can you Give Me a Marketing Funnel Example?

A prospect notice that its phone is slow and look for a solution online (Awareness). She finds out that a possible solution is to use cloud storage (Interest). She review different cloud storage services (Decision). See signs up for the best fit (Action).

As a business owner or affiliate marketer, you would create a page to help prospects looking for solutions (problem-aware). Then capture emails or direct them to review of best products (solution-aware). Then help the user decide to buy with review of a specific product (Decision).

A simple conversion funnel goal may be lead generation, like:

  • User sees a Facebook ad > You ask for email on Landing Page > You get a conversion on email submit.

A simple marketing funnel example

Then the prospect enters into an email marketing funnel to buy a product or multiple products.

Keep in mind that a prospect may convert at any stage of the funnel. Give them a way to buy every time.

Increase Revenue with Simple Yet Powerful Marketing Funnels

A good product help fixing the pain points of its potential buyers. Good marketing, through marketing funnels, get your product in front of the right audience with targeted campaigns.

Either it is cold, warm, or hot traffic, you can convert them all. You can convert readers with Top of funnels (TOFU), Middle of Funnels (MOFU), Bottom of Funnels (BOFU) content. You just need to create content for each stage of the funnel.

You can set up multiple funnels that work independently or are connected for upsells.

See my point?

You can increase sales with marketing funnels. They can help you get more customers but also sell more products to existing customers.

On AskEustache, I focus on building sales funnels to sell affiliate products; but the same principles apply to funnels that sell your own products.

That’s how you build simple yet high converting landing pages:

  • Create a landing page to capture emails.
  • Nurture your subscribers with well-written emails (SOAP opera sequences by example.)
  • Give them reasons to buy your offers.

In go through the details in other posts.

What can you do to increase conversion rate? Learn more…

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