Do you get enough sales from your video marketing? Can it be better? Should you consider optimizing your video marketing strategies? How can you improve it to skyrocket sales on your website?
46% of users take some sort of action after viewing an ad, according to Online publishers association.
Because videos are persuasive, if you want to boost your sales, you must consider video marketing.
A video rank faster than traditional text writing; it educates, promotes, and entertains.
In fact, videos appear in 70% of search engine results on top. So, a video will be seen faster by a wider audience from search engines. And, it is known that search engine users convert well into customers as they are seeking something specific.
Studies also shown that 52% of customers made the decision after watching a video about a product. So, it is obvious that we should not neglect video marketing.
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Make your video interactive!
Video insights are amazing.
More than 100 hours of videos are uploaded each minute on YouTube. Each month 6 billion hours of videos are watched on YouTube only. And, YouTube is not the only video community online.
While it is open to everyone to get views for their videos on YouTube, Vimeo, or their own website, it is needed to stand out from the crowd to get sales.
As we already know about the basic optimization tips such as attractive thumbnails, SEO and trending headlines, and compelling descriptions. We’ll keep doing these.
But, also, you can boost engagement on your videos with interactive forms and buttons.
After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
Embed Your Videos Using Players with Interactive Elements
There are video marketing apps allowing you to add elements for interaction to your videos.
It helps your videos drive leads and increase CTR by 400% on average.
How is it possible?
It is simple. You improve your video to rank well on search engines; integrate social buttons that boost engagement; and add calls to action directly inside your video player.
Here are the impactful elements:
Opt-in Forms: Increases your newsletter subscribers by adding forms to your YouTube, and Vimeo videos and videos embed on your website or shared on social media sites.
Clickable Call To Actions: add social buttons, action buttons that redirect to your websites, product pages, and more to get engagement from video viewers.
brand building visuals: Add your logo and business information to your video to build ranking and trust. tell visitors that they can trust the product as it comes from you and get sales from anywhere your video is shared.
You can use your videos embedded in emails, published on YouTube, and embedded on your Website.
Platforms to add interactive elements to videos
Vimeo: Video is a popular video platform after YouTube. It also allows you to add interactivity to the video player that you embed on your website.
Ezoic PLayer: Ezoic allows publishers who use their monetization platform to add links to embedded videos. It’s not much interactivity but you can share your videos on the Humix network.
It will appear on Ezoic monetized sites that opt-in and you’ll receive 50% of ad earnings.