Social media marketing seems to be hard.
There are people who claim that social media promotion is easy. But it seems that all your tries fail. It looks like, finally, that the world is split into two parts.
One part groups the successful marketers. They have a large audience. Their traffic reports prove constant traffic from social media. People are talking about them.
The another with marketers who failed.
Is there a secret that they know? What do they do to be successful? What do you need to make your social media marketing effective?
There is a simple truth that make all the difference: social media is social. When you think that way, you make changes that matter.
The successful marketers follow a pattern to please their audience. They believe in community building and branding.
The good news: you can do it! How can you level up your social media marketing strategies? How to reach more people without paying social media campaign?
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Make your social media marketing strategy effective
You can go social many ways.
You can reach people through social network. Build connection, trust and engagement on social media sites such as Twitter, Facebook, LinkedIn, you name it.
You can get people attention from content communities and social bookmarks. Such sites are around great content and interests. You can get instant and long lasting results.
We listed must use social media sites for effectiveness. But, it is commonly wise to learn to master with each one separately. For that purpose, we wrote social media specific article for tools and tips that work for each social media you can use to succeed. by example:
- 10 keys to get traffic from twitter.
- how to use StumbleUpon to drive traffic to your website.
- Turn your writing into scoop with scoop.it!
While social media differs, there are patterns that work for all. With social common behavior, you can reach more with fewer.
Let’s talk about how to improve your social media strategy. Your R.O.I and satisfaction depend on these improvements. They work for almost all popular social media sites. It means, reach more with fewer.
1) Create an attractive headline.
A headline is crucial for a successful social media sharing. It is almost impossible to convert without it; unless you are sharing a beautiful photo.
You are not the only one who will share your content through social media. So, it is mandatory that your headline is well made since your creative writing; or, you have to make it awesome from original posting for re-share.
There’s a lot of articles about headline that you can read to craft the perfect ones.
On social media, users have few seconds to decide if your content is interesting. Act fast take smart actions!
The headline plays the role of the label of your sharing. It defines in few words what is your content about. So, it is essential to optimize it to convert your campaign. It must be promising, shocking, about facts or catchy. Make sure you follow the rules about how to create an headline that rocks for your articles, products or multimedia creation. It is where a lot of content producer with quality content failed.
Craft at least 5 attractive headline for each campaign. There are a few tips you can follow:
- Ask a question. Ex: How to create social media campaign that convert?
- Give solutions to common problems. Ex: thousands of followers and no engagement. The quick fix.
- Teach your audience. Ex: Pinterest referrals spend 70% more than search referrals. Be socially smart.
2) Get heard and seen by a wider audience
Social networks without subscribers are like a school without students. You need people to read your articles, try and purchase your products, watch your videos, etc. Either they are calling fans, followers, circles, communities or anyhow else, you need them. Wider your real audience is, more engaged users you’ll get.
Increase your audience using the right methods for the particular social network you are using. Once gotten, try to keep them. Don’t forget the number one social media marketing success key which is a great headline to convert better. The audience, that really count, is the audience that engage; try to get engaging people only in your networks or reach them by using properly hashtags.
You can reach a wider audience. Reach people who do not follow your updates. Use tools such as copromote.com, viralcontentbuzz.com to get people to help you out for free with social media marketing.
3) Make sure your posts are on time
Social sharing at different networks share a common property; they are featured for a short time only. Most social softwares use a timeline. the content is alive for a certain time and them leaves the place for newer ones.
If it is not the case, the be labeled as hot news, you need to get your plus vote at the first hours of publication. Right hours still count even for social media that is not around timeline.
Unfortunately, you can’t expect to have all your audience online at the same time. Thus, tools exist to publish your post at the time when most of your audience are listening to your social feeds. We can take manageflitter as example. That way, you can get the best part of your audience to see your sharing before its gone.
Give a look at your social insights to know which hour and which days was successful for your social media campaign. They can help you complete the social reports which may be incomplete due of exclusivity. Google Analytics is a good tool given for free by Google team to track your performance; make the best use.
You can also fix that by keeping your sharing always live. This can be achieved by making your evergreen content go viral on social networks.
4) Interact with your social communities
The latest key in this series is social interaction. It helps you double the success of any of the above factor. With interaction, a wider audience sees your sharing made will well-written headline and posted at the right time.
Social interaction includes:
- follow someone else feed first.
- add people who added you into their community into yours.
- ask a question to the community.
- answer the community’s question.
- answer to comments on your sharing.
So, when your social media campaign would end, someone will boost it and keep it alive. Social advertising is dead with socializing. Those actions help you gain social ranking and become an established social media leader. So, any further campaign will be a success.
Use effectively those 4 keys in social media marketing
Are they easy? No. It is possible to anyone to succeed with social media with these tips? Yes. So, make sure you don’t expect instant result, thus, it is possible. Learn from mistakes and give users time to know you more before trusting you. If the social media accept multimedia, make sure you make the best use. Video and image are known as campaign booster.
What is your experience following these rules in your social marketing life? Share with us in a comment.